We Share the Pressure

Frank Slootman, former CEO of Snowflake, put it simply: "We slow down to a glacial pace unless there are people who are going to drive tempo and pace and intensity and urgency."

At YoPrint, we live with tight deadlines. Every sprint matters. Every delivery unlocks the next thing.

Here's what we refuse to do: absorb that pressure so our team doesn't feel it.

We tried that. We shielded people from the real stakes. We softened deadlines. We managed expectations down.

What happened? We stopped working on the product. We started working around employees. Filling gaps. Covering slack. Managing feelings instead of shipping features.

Never again.

Now we share the pressure. The real deadlines. The actual stakes.

When founders shield employees from urgency, they create two companies. One that's fighting to survive. One that thinks everything is fine.

Not because we want stress. Because we want alignment.

When one person ships, everybody moves forward. When the deadline is shared, the win is shared too. The team feels like a team because they're actually in it together.

Comfort breeds complacency. Urgency breeds ownership.

We keep pushing.

When the stakes are shared, so is the win.